During my tenure as Director of Marketing at St. Ann’s Warehouse, I led a highly successful campaign for a Broadway-bound musical adaptation of the hit film Monsoon Wedding. In this role, I collaborated with key external stakeholders—commercial Broadway producers, filmmaker/creator Mira Nair, a graphic artist, videographers, and photographers—to develop and execute a fully integrated marketing campaign, resulting in a twice-extended run with over 90% paid capacity. A particular success of this campaign was welcoming over 15,000 first-time ticket buyers to St. Ann’s Warehouse.