In November 2021, I joined the esteemed off-Broadway theater St. Ann’s Warehouse as Director of Marketing. In this role,  I was tasked with relaunching the theater’s in-person program following the COVID-19 shut down and rebuilding the marketing department from scratch.  At a time when the industry narrative for cultural organizations was not bright, I lead marketing for St. Ann’s largest season in its history, surpassing revenue goals, growing social media following by 58%, and finishing the mainstage season with over 90% paid capacity and $3-million in earned revenue. Major accomplishments in this role included spearheading all marketing for Little Amal Walks NYC; a sold-out, twice-extended run of the Broadway-bound musical adaptation of Mira Nair’s Monsoon Wedding; and Fandango at the Wall: a free concert that brought over 5,000 New Yorkers to Brooklyn Bridge Park to celebrate immigration and cross-border cultural collaboration.

Experience in this role includes:

• Leading integrated omni-channel marketing campaigns across out-of-home and digital OOH (wild posting, subway, radio, LinkedNYC), digital, social media, print, email, and direct mail

• Graphic design, branding, art direction, print production, video production

• Development and fundraising communications